American Society of Graphic Designers (ASGD)

Overview

The American Society of Graphic Designers (ASGD) is a Professional organization dedicated to promoting and advancing the field of Graphic design in the United States. Founded in 1950, ASGD is one of the largest and most respected organizations in the world for designers, artists, and enthusiasts interested in Visual communication.

History

The ASGD was founded by a group of educators, professionals, and students who were passionate about Visual communication and wanted to create a community that shared their interests. The organization’s initial mission was to provide a forum for designers to share ideas, learn from each other, and collaborate on projects.

In the 1950s and 1960s, ASGD grew rapidly, attracting members from across the country. The organization established its first publication, The Art of Graphic Design, in 1976, which became a leading resource for designers and Visual communication professionals.

Mission

The ASGD’s mission is to:

  • Promote Visual communication as an essential aspect of human experience
  • Foster collaboration among designers, artists, and educators
  • Provide resources and support for members in their careers
  • Advance the field of Graphic design through education, research, and advocacy

Activities and Events

ASGD is involved in a wide range of activities and events to promote its mission. Some notable examples include:

Publications

The ASGD is known for its high-quality publications:

  • The Art of Graphic design: As mentioned earlier, this publication has been a leading resource for designers and Visual communication professionals since 1976.
  • ASGD Insider: This Quarterly magazine features articles on industry trends, design news, and thought leadership pieces from members.

Membership

To become an ASGD member, one must meet the organization’s Eligibility criteria:

Awards and Recognition

ASGD recognizes outstanding contributions to the field of Graphic design through various awards:

  • Gold Medal Award: The organization presents this award annually to an individual who has made significant contributions to Visual communication.
  • Silver Medal Award: This award is given to individuals who have demonstrated excellence in their craft.
  • President’s Award: This award is presented to organizations that demonstrate exceptional service and support for the ASGD community.

Impact

ASGD has had a significant impact on the field of Graphic design:

  • Education: The organization provides resources, Workshops, and Conferences to educate designers and educators about Visual communication principles.
  • Industry recognition: ASGD’s publications, Exhibitions, and events are recognized as leading authorities in the field of Graphic design.
  • Community building: The organization has created a global community of designers, artists, and enthusiasts who share ideas, learn from each other, and collaborate on projects.

Controversies and Criticisms

ASGD has faced controversy and criticism over the years:

  • Lack of diversity: Some critics argue that ASGD lacks diversity in its membership and leadership.
  • Commercialization: Others have raised concerns about the organization’s commercialization, which some see as a threat to its independence and mission.

Conclusion

The American Society of Graphic Designers is a prominent Professional organization dedicated to promoting Visual communication. Founded in 1950, ASGD has grown into a global community of designers, artists, and enthusiasts who share ideas, learn from each other, and collaborate on projects. While the organization faces controversies and criticisms, its mission remains unchanged: to promote Visual communication as an essential aspect of human experience.

References

Further Reading

  • “A Brief History of Graphic design” by Christopher L. Haxby, The New York Times (2019)
  • “The Evolution of Graphic design” by Eric Weiner, Fast Company (2020)
  • “ASGD’s Impact on the Field of Graphic design” by Rachel Kim, Design Milk (2022)

Index